By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement and conversions. MailChimp is rated 9. Each group is made up of a “group category” with individual options. List Builder 3: email optin form and custom content pop-up tool. ActiveCampaign. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Segment lists with up-to-date contact information. We collect and analyze data and act on it. Some of the aspects you. For example, Mailchimp allows you to have multiple lists, but the service doesn’t take into account that some contacts are duplicated,. Tags would take over from Groups (which were in many people’s eyes, already tags in all but name) and the confusion would end. So it’s a big deal that Mailchimp is free for up to 2,000 contacts and 12,000 emails per month. Segments are used to create target audiences based on shared data. Review. You can also take advantage of high-quality templates, list segmentation, and other advanced features on most of its plans. Solid integration for personalized sales outreach: Pipedrive. What date they signed up on. (Image credit: MailChimp) MailChimp: Interface and In Use10. Mailchimp is a dominant company in the email marketing industry. Following is the step-by-step guide to doing audience segmentation: 1. Bulletin alternatives are mainly Email Marketing Services but may also be CRM Systems or SEO Tools. Relevance however means you need to know the differences between individuals… and store that information (and. Adding to its appeal, the software lets you set up marketing automations and SMS marketing without hassle. 99 per month;. I seek out email marketing platforms that allow tagging and segmentation. Email segmentation helps you sort your subscribers into different categories. Let’s take a look at why EmailOctopus is better suited to some nonprofits and charities compared to Mailchimp. To start with email list segmentation, let’s first talk about hygiene. 6. In this article, you'll learn how to view and use geolocation information in your account. The Best Email Marketing Software of 2023. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. Mailchimp and HubSpot are both marketing platforms that allow you to increase your efficiency as a blogger. “Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. For example, you can create three popups, three slide-ins, etc. But what I want to do it to make sure that any contacts that are positively identified as US or Canada-based are activated in the US list and all others in the UK list. Contents [ hide] Mailchimp Alternatives on Shopify Comparison Chart . And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing. 4. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing. Visit Constant Contact Now! 10. And if you're pulling in behavioral data from your web or mobile app, behavior-based marketing. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. Home. This. MailChimp uses a system encouraging one "master list" with different segments and tags, which can be confusing. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Mailchimp also provides a visual audience builder tool to easily create and manage segments. Access and optimize Mailchimp’s basic marketing tools like forms and landing pages, domain, creative assistant, and marketing CRM for free. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Mailchimp is a leader in email marketing tools that you’ve probably heard of. Best feature: Advanced email list segmentation. GMass: This is a Gmail plugin that seamlessly enables email marketing and automation campaigns to be sent directly from your Gmail account. Personalization is what makes email marketing effective. Getting Started with Groups. You can use pre-built segments to. ConvertKit. Email list segmentation. Email list management to grow your contact list; Integrations with popular apps, including Shopify and WooCommerce; Pricing. In other words, you. 95 percent higher than non-segmented campaigns. Once you've obtained your API key from Mailchimp, head over to Klaviyo. Campaign Manager. The value of new subscribers depends on a variety of factors, including industry, type of list, and engagement. Design your form. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It provides powerful features such as automated campaigns, segmentation, list building, and analytics to help users effectively target the right audience and deliver meaningful messages. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. 31% higher open rate than non-segmented campaigns. Features. This post compares Mailchimp vs. Email isn't batch-and-blast, at least not if you're doing it right. Cart abandonment – send targeted emails to those who have left items in their cart. A feature we quite enjoyed was list segmentation from similar characteristics, which combined with the. 95% higher click rate than non. 4. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. The best Atomic List Manager alternatives are Mailchimp, Brevo (Formerly Sendinblue) and MailerLite. As a best practice, list segmentation ensures that you send relevant messages to the right people. Learn why email list segmentation is important for your email campaigns. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. ActiveCampaign offers advanced. Find out which automated e-mail marketing app can help you boost sales and get more repeat customers. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. If you want to graduate from the free Klaviyo plan with 1,000 or more contacts, you'll have to shell out $45/month. Save and Manage Segments. Every click, action, and conversation automatically updates your lists, so you’re always working with the most up-to-date contact data. E-Learning, 11-50 employees. Beehiiv is a new competitor with incredible features. On average, the optimal CTR for an email marketing campaign is around 3 percent, however it may range from 2-5 percent depending on the industry. (Image credit: MailChimp) MailChimp: Interface and In Use10. Customer Segmentation Mailchimp allows you to divide your customers into segments, so you can determine. The available pricing plans are below. Mailchimp calls itself the “#1 email marketing and automations brand”, and there is truth to it. In your MailChimp account, navigate to Lists. MailerLite. You’ll then move on to the Variables step, so you can decide what you want to test. Subscribers are active members who voluntarily signed up to receive your emails. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. This will take. 1. We synced the profiles from our legacy Mailchimp instance to both Klaviyo instances. Email list hyper-segmentation is the key to creating personalized messages and winning hearts, and of course, making dollars during this crucial time for your business. 2. Next, click on Create Segment. Email segmentation is key to a successful email marketing strategy. Mailchimp; EmailOctopus; Campaign Monitor; 1. In addition, it’s easy-to-use drag-and-drop editor allows you to create beautiful, mobile friendly emails in a matter of minutes. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. Segmentation. Mailchimp’s Marketing CRM tools make it easy to segment your audience and personalize your messaging. Mailchimp offers a free plan that includes up to 500 subscribers and 1000 emails per month. Email list segmentation and personalization are also available to help you group your audience into segments with similar interests and then target them with content tailored to their needs. To begin with, Andrew Ruditser of Maxburst says,. Mailchimp’s list-based architecture is limiting, with the potential for customers to exist on multiple lists — creating disconnected data and reporting limitations. The software offers many unique features, making it a powerful tool for. 3. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. com Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior patterns, interests, age, location, and more. MailerLite – Best For Selling Digital Products. Why Use Mailchimp instead of iContact. Advanced segmentation supports multiple, nested conditions and is included with the Standard plan or higher. Mailchimp’s feature list depends on the tier you select, just like HubSpot. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Wix Ascend and MailChimp are good email marketing tools and both of them have so many features. So saving money on. From time to time, you should check email address validity. Mailchimp. HubSpot lists are always up-to-date because they’re powered by your CRM data. Constant Contact – A No-Frills Email Marketing Service. This next example shows how you can also target campaigns based on. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. Search our help center. List Segmentation. Mailchimp reported that segmented campaigns saw a 14. Does list segmentation really help email marketing stats? Segmenting your email lists helps you get better open and click rates. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. What is the recommended solution to add segments? I was thinking to use MailChimp groups, but the groups count per list is limited to(max 60 groups per list). Thus, you can promote your latest projects and grow your email list with stunning landing pages, sign-up forms, and link pages with this platform. Moosend – Top free email marketing automation tool. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. A segment in Mailchimp is a way to divide an audience into targeted groups. ActiveCampaign, giving you an in-depth look at each tool’s features, usability, customer service, pricing plans, and more. It has a free plan and lower-paid options compared to Constant Contact. List Segmentation Mailchimp offers sophisticated list segmentation. MailerLite — a light solution. Heat Maps: find out where your visitors are clicking on your site. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. The company offers a free forever plan, with the basic premium package starting at $15 per month. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Mailchimp was designed with one-off email blasts in mind, and even though they added segmentation features later on, these never truly reached the level running a Shopify store requires. MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. The platform offers three hubs of features — the “Marketing Platform”, the “Website & Commerce”, and the. Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. Audience segmentation. ZeroBounce. It allows you to group people at the same stage of the buying process, with similar interests and needs, and personalize your emails at the level of that group. Go to the appropriate list. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. For example, while all paid plans offer automated workflows, the Essentials plan only allows four rules or actions per workflow, while Standard and Premium plans allow 100. ActiveCampaign is a robust email automation platform that helps users manage their emailing lists with ease. If you need any design tips or best practices, we’ve got you covered. List Segmentation. Segments can be created in the email builder, the SMS builder, or the contact table. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. Mailchimp: Mailchimp is a popular email marketing platform that offers a user-friendly interface and a wide range of features. With Mailchimp, you can easily design visually appealing emails using their drag-and-drop editor, automate your email campaigns, and analyze the performance with detailed reports. For sophisticated segmentation, Mailchimp is the clear winner. Constant Contact ranks number one on our list of the most popular Mailchimp alternatives. Emails are easier to collect because 60% of customers like to sign up for an Email List for Promotional Offers. While they were impressed with how quickly customers started purchasing, Stacie says she used. Email segmentation; Real-time analytics; Mailchimp pricing. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. you can’t eat it all, you need to. Catch their attention with offers and personalized email copy. Digital marketing is often compared to “traditional marketing” such as magazine ads. The Starter Marketing plan begins at $50 per month for 1,000 contacts. Here are the top segment options in. Mailchimp has an extensive list of segmentation options depending on the plan you choose. Create an email. This post compares Mailchimp vs. What’s more, segmentation can also be a way to reduce your. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. Key Features: Email campaigns with templates and personalization; Automated. Full review: Excellent email builder – fast and. See what all of our email marketing tools can do for you. 00 per month, and prices scale with the number of subscribers you need. 2. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. You can segment. 1. The latest Facebook statistics give them over 2. Klaviyo for eCommerce. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. Segmentation is all about organizing your mailing list based on who your subscribers are, so that you can create more targeted campaigns. These days, they offer a full range of email marketing services for all types of businesses. Moosend makes it easy to segment contacts based on location, gender, age group, browser type, device used, email activity, purchase history, and other criteria. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. Advanced segmentation is a powerful tool for when you need to build complex relationships to filter your contacts. Manage campaign reports for your Mailchimp account. Although they offer a free plan, you’ll need to upgrade to their paid plan to get access to advanced features such as A. With Mailchimp, you can scale up. If you’re on a Mailchimp Premium plan you get more segmentation options however the segmentation options available in all other plans make for very effective targeting. Newsletters can be either automation or campaigns. The list management capabilities are also pretty good. This article focuses on common segmentation combinations for email and transactional contacts. Mad Mimi has basic segmentation but lacks robust options. Why Are Most Mailchimp Users Looking for a Change? Mailchimp is an email marketing platform with several powerful features like advanced segmentation, multivariate testing, and more. Segmentation is all about organizing your mailing list based on who your subscribers are, so that you can create more targeted campaigns. Pricing: Paid plans start at $15/month, free plan. You can use tools such as Excel, Google Sheets, or Airtable to organize and manage your segments. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account; Go to the. ConvertKit is one of the best Mailchimp alternatives for content creators and bloggers. Five popular choices include Mailchimp, SurveyMonkey, Zoho, Google Forms, and Typeform. MailChimp — Simple Mailing List Software . And, although customer satisfaction is important, email list segmentation gives the. 11 Best Email. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. 31%, clicks by 100. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important. SendPulse – Best For Multi-Channel Marketing. Note: Campaign IDs for A/B Testing Campaigns are available through the Campaign API Endpoint's Read method. Comparison of Services Like MailChimp. Drip: Best for e-commerce. Great for using campaigns for find buying intent: Zoho. Number: Contacts can provide number-based responses, such as age or ID number. (Mailchimp) Segmented email campaigns based on database fields get 54. Constant Contact is arguably the best direct MailChimp alternative that you can choose. Using segmentation in this way can be an excellent method for improving your email marketing efforts. On the Lists page, select the name of the List you’d like to create segments for. Segmentation is essential when it comes to success with your marketing. We also happen to have a whole lot of experience with email marketing, list segmentation, MailChimp, Shopify, and of course Klaviyo. A segmented email list is a hygienic email list. Contact list segmentation using the best, recent, one-time, lapsed, or repeat customers. 11 Best Mailchimp Alternatives Compared (2023): Make the Switch. The last on our list of Mailchimp alternatives is Moosend. Today, the platform claims. Mailchimp Segmentation – How to Segment Lists The Pros and Cons of Mailchimp Email Segmentation When it comes to email segmentation, Mailchimp is one of the companies that have been there since pretty. 2. Pricing: Paid plans start at $20/month, Limited free plan. Based on user reviews, pricing, and features, the best Mailchimp alternatives are: Omnisend — Better for ecommerce businesses. Each option comes with unique benefits—but also limitations—so it’s essential to do some research before making your. Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. Key features:. When properly applied, marketing automation can produce surprisingly strong results. Mailchimp reported that segmented campaigns saw a 14. Carrying out segmentation in the proper order is crucial. 32% higher than non-segmented campaigns. • Email Templates: Mailchimp offers a range of customizable email templates to help you create professional-looking emails quickly and easily. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. But nearly all marketers value new subscribers to some degree, and it leads the Top 10. Mailchimp’s creative tools are campaign templates, subject line assistance, dynamic. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. Mailchimp is much simpler than iContact and is built with. Groups in Mailchimp are a category within your list based on what your subscribers are interested in or prefer. In 2023, 4. Full review: Excellent email builder – fast and. "Dice. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. 7. The best newsletter software include GetResponse, Mailchimp, Campaign Monitor, ConvertKit, Constant Contact, MailerLite, Brevo, AWeber, Mailjet, and Benchmark. While Mailchimp does have tags (such as opened, clicked) to help you organize your contacts, it only offers advanced segmentation with the Premium plan (and that’ll cost you) . Hustle has a free version at WordPress. Mailchimp provides users with advanced segmentation to make their emails look more personalized and friendlier. Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. In the realm of online marketing, email marketing is commonly considered a low-cost but high-impact tool that can increase customer engagement and drive sales. List segmentation; Email marketing; Ad retargeting; Professional ($800/month)• List segmentation: MailChimp lets users divide their email lists into sections so they can target specific groups of subscribers. Email sequences are a powerful tool, if you know how to use them. The available pricing plans are below. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. Mailchimp also doesn’t support AND/OR groups, so you’re stuck with either one or the other, which could be really limiting when you start building complex segments. Vendor purchased. . This way, you can push relevant email content. And on top of that, Mailchimp data will automatically fill in your marketing campaign tracker. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts Match drop-down menu and choose all (as shown in Image 7). For starters, you can create customer. Mailchimp: Best for all-in-one marketing. Tags would give some clarity on the whole group/segment discussion. Segmentation is just one of the tools in Amanda’s arsenal to promote Hayknife via email. For example, you can build list-based email segmentation in MailChimp and split your contacts into various lists based on what they have in common. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. Your unsubscribe rate will drop. Smart Bar: display forms and custom content in a hello bar style display. 1. Research from Mailchimp shows that, compared to unsegmented campaigns, segmented lists deliver: 14% higher open rates; 11% more unique opens;. Limited list segmentation: Users can only create up to five active. The Mailchimp address list tool allows you to easily sort and. Moosend – Best For Effortless Campaign Creation. When it comes to their event-based segmentation, Mailchimp doesn’t support segmentation by the number of times an event was completed. ConvertKit for creators. 31% more opens than senders who did not use segmentation. View Your Contact Import Results. Mailchimp is a popular, easy-to-use email marketing tool with a suite of other digital marketing features. While Mailchimp offers a free plan, unfortunately, you get a very limited version of its features and marketing tools. For example, say a new user — let’s call him Doug — has just signed up. Read more: The Ultimate Guide to Inbound vs Outbound Marketing. ConvertKit — for content creators. Platforms supported: Both Mailchimp and ActiveCampaign are cloud-based and offer mobile applications for Android and iOS. Email list segmentation is the process of dividing your email list into smaller groups based on shared characteristics such as subscriber demographics, behavior, or interests. You’ll then move on to the Variables step, so you can decide what. Proptip 6: Poll Activity MailChimp and SurveyMonkey have an integration. It offers segmentation, A/B testing, an easy-to-use email builder and landing page builder, automated workflows, and more. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. Segmenting your. #6) MailerLite – MailChimp Competitor. HubSpot Email Marketing. Their platform includes services like audience management with lead segmenting, behavioral targeting, CRM, and signup forms. 5. Click Create a Key, then copy the key. Wix ascend allows you to add more contacts in the free version. MailChimp . Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor. The main difference between Mailchimp contacts and subscribers lies in their engagement level. 99 per month; Standard from $14. The ability to manage your contacts right from your mass email platform is certainly a useful addition. Click Add Integrations and search for Mailchimp. Once you've obtained your API key from Mailchimp, head over to Klaviyo. Contacts serve as the broader audience, while subscribers are the. 95% higher clicks than non-segmented campaigns. Targeted messages to groups within your lists make campaigns more effective. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. ActiveCampaign is a robust email automation platform that helps users manage their emailing lists with ease. Mailchimp excels in both marketing and functionality features – meaning it provides automation and segmentation tools and great trimmings for your email templates. 31 percent higher and clicks were a whopping 100. Click the Send to drop-down, then choose a saved or pre-built segment. Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue. Popular email marketing tools with segmentation capabilities include Mailchimp, Constant Contact, and Campaign Monitor, among others. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. So, read on to find out which is the best Mailchimp alternative for your site. Overall Winner. Add Subscribers to Groups. MailChimp's email marketing templates are a little more "polished," and are user-friendly to customize. Essentials. As you can see in the above screenshot, MailChimp’s ‘Marketing Platform’ feature list is quite extensive. EmailOctopus is cheaper than Mailchimp. use list segmentation to send targeted emails, and track your performance with digestible analytics. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. App status: All Systems Operational. MailChimp Powerful Segmentation. ActiveCampaign for more robust features and advanced marketing automation. Hyper-segmenting for a. Create a simple segment. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp: Best free Mailchimp CRM: HubSpot CRM. Mailchimp takes care of all your basic email marketing needs, but for deep segmentation capabilities, Pardot wins due to its native Salesforce integration and marketing cloud feature. Mailchimp Overview:. 5/5 stars. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. Tags would make you a cup of coffee and give you. The Email marketing engagement and Top locations sections apply to subscribed contacts only. Features and functionality vary by plan. Step 2: Add Segments in Mailchimp. Segmentation is the process of dividing your audience into different groups, based on demographics, activity, or any other metric you’d like to use. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. What they filled in for a survey or poll. Mailchimp and Sendinblue are both all-in-one email marketing platforms. 6. For example, there are no autoresponders. Klaviyo for eCommerce. Regular segmentation combines up to 5 conditions and is included with all Mailchimp plans. To use this plugin, you’ll need to also use the Mailchimp email marketing service. Click to create a “New Segment”. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. Klaviyo is great for eCommerce newsletters. Send unlimited emails every month. Some of the features that have made Mailchimp what it is today include its templates, the fact that they are one of the most popular email newsletter software, its segmentation options, and A/B testing functionality. CJB only available on paid plans. 2 billion monthly active users. You can segment your audience based on different conditions, including tags and online behavior. Mailchimp does allow audience segmentation, but it’s limited, and your. It uses a wide range of variables to facilitate the segmentation process. Essentials ($13. According to MailChimp, list segmentation increases email opens by 14. Moosend — Excellent analytics for retailers. The user interface of Moosend is extremely beginner-friendly as it provides an easy drag-and-drop builder. ActiveCampaign for more robust features and advanced marketing automation. Email list segmentation enables you to break down your audience’s key characteristics so you can have personalized communication with them. E-commerce Segmentation: Mailchimp integrates with Shopify to provide e-commerce segmentation options such as product recommendations, purchase history, and more. Leave the CONTACTS MATCH field. Lists are the foundation for segments, which allow you to write extremely targeted messages to people based on filters of all sorts. 6. Pricing: Paid plans start at $20/month, limited free plan. See full list on mailchimp. This can help make campaigns more effective. To learn about the available segmentation options for SMS contacts, check out All the Segmenting Options. Click the Email drop-down, then click Regular. Pardot unlocks richer data insights through CRM to fuel dynamic list creation and personalized messaging at scale.